Marketing for Therapists - One Day Workshop
If you are anything like I was, the only way I knew how to market myself was through media advertising. This was not cost effective, and how did one decide where to advertise? Yes, it did bring in some clients, but the adverts did not pay for themselves.
So, some years back, I started to investigate other ways of marketing my business, notably looking outside of the box as well as more traditional methods. As an Internet specialist, I became an expert in site optimisation – the ability to get my web sites on page one of Google. I learned how to optimise my web sites exactly the way that Google required, and it worked time after time. Most of my clients for Healing Horses come from my web site, which is always on page one of Google and has been for over ten years.
Once I had mastered that, I sought out and mastered other methods of marketing. I applied spiritual laws and practical applications. I learned how to understand what people want and constantly asked others for their opinions and experiences.
When I started running Healing Horses Clinics in 2009, it became clear that my hard work had paid off. I consistently filled the workshops, and people came back for more training.
On this day you will learn
- How to find your niche & micro niche
- How to discover your USP
- Basic understanding of temperament types & what approach you need for each one
- To create a powerful goal map that will work
- How to form alliances with others
- How to use ‘the slight edge’
- How to use target marketing
- Timescales for a successful marketing program
- How to write a good Press release
- How to network with others
- How to set up and make your web site work for you
- Ideas to generate more clients
- How to get your clients coming back
- How to structure a good flyer or leaflet
- The laws of spiritual marketing
- Which FREE online directories to use
- How to approach someone on the phone
- How to deal with rejection – easily
- How to ask for referrals & testimonials
- How to keep your existing clients
- How to create a passive income – with many examples
- and much more .......
At the end of the day, my aim is that you will go home armed with a marketing plan that you are comfortable with and that YOU feel is achievable. This may be slightly different for each person but will be easily for you to identify from the exercises that we will be doing throughout the day.
My mission is for you to go home knowing what to do and feeling happy & excited to get started.
You will be given an in-depth manual that contains everything that we will discuss during the day and also lots of things that we won’t discuss that will also help you and your business.
Following the workshop, there are several options for you to have further support for your marketing plan.
- Regular individual or group coaching/mentoring
- I can create a new cost effective web site or help you to update your existing one
- I can assess your marketing plan and advise on its potential efficacy
Details
Venue: The clinic is situated just outside of Cheltenham, Gloucestershire
Times: 10:00 - 4:30
Included: In-depth manual & refreshments during the day. Lunch not included
Price: Only £75.00 or £140.00 if attend both days
Accommodation: two double rooms available on site - £45.00 per night - other B & B list can be provided on request
Places: Limited to eight
2011 Dates available for Marketing for Therapists
23 March : 18 May : 24 August : 19 October
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